Twenty-Seven Names.
I had never heard of the clothing brand called Twenty-Seven Names. After looking tat the clothing I not surprised because I don't really wear dresses!!!The brand was originally called Love Lies Bleeding. This is not a name I like because it sounds too dark and gruesome. They had to change the name because of copyright reasons. A company on the US already had this name and if they didn't change they might be sued! And they couldn't afford to be sued!
When the designers where brainstorm some new ideas they wrote a list of names of had supported them and there were 27 of them so they decided to name the brand Twenty-Seven Names.
I think Twenty-Seven Names is a better name than Love Lies Bleeding. I like that it supports the people who help them get their business started. I wonder if people know if they are one of the 27 names?
Do you think Twenty-Seven Names is a good name? Or did you like the original name better?
Kia ora William, this is Kieryn from the Summer Learning Journey.
ReplyDeleteWell done for participating in the Summer Learning Journey and creating this blog post about Twenty-Seven Names.
Like you, I had never heard of this brand before either. Thank you for including the link to the website, it really helped me get a better understanding of this blog post!
I really like the way you have explained your reasoning for not liking the name Love Lies Bleeding. It does sound a little bit gruesome, however it is a shame they had to change their name for copyright reasons. The company must have liked the original name as they chose it themselves, and I can only imagine the hassle it would have been to change an entire brands name.
Had the company already started producing clothes before they changed their name, or did they start production after they were re-branded to Twenty-Seven Names?
It is such a cool backstory as to how they got their new name. Imagine if you were one of the twenty-seven people who supported the company. How would you feel knowing your name was what helped name this label?
Personally, I prefer the name Twenty-Seven Names to Love Lies Bleeding. I feel like it is a bit catchier, and suits the clothing brand more.
Nga mihi